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| The original tweet from Popeyes |
After Popeyes' initial tweet announcing their new chicken sandwich, many other fast food chains took notice and responded. Two of the most notable restaurants to reply were Chick-Fil-A and Wendy's. Chick-Fil-A claimed to be the original chicken sandwich, and Wendy's proclaimed that Popeyes and Chick-Fil-A were competing to have the second best chicken sandwich after themselves. According to an article from Fox News, these tweets back and forth created a lot more "social media buzz" than CEO Jose Cil expected, along with a 103.3 percent traffic increase that Popeyes saw in the first week after this tweet was put out. Many people took sides and tweeted about their personal preferences, but many people were also compelled to go out and try each of the contending sandwiches. Many people posted blindfolded taste tests or simply ranked the sandwiches after trying all three. While there may not be a definitive best chicken sandwich after this Twitter war, each restaurant received an increase in social media attention as well as sales.
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